28 Pressed

28 Pressed came to me looking for a rebrand that felt effortlessly elevated — something you'd expect to see sitting on the shelves of Sephora. As a hairstylist, she wanted her brand to reflect simplicity, luxury, and a clean, timeless aesthetic. We stripped everything back and focused on refined details, creating a look that feels modern, minimal, and built to last. Understated, but powerful - exactly how a strong brand should show up.